Apple’s “Hey Siri” iPhone Announcement Live Blog

by admin November 13, 2015 at 3:28 am

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It’s time! After weeks of speculation, today is the day that Apple is taking over the massive Bill Graham Civic Auditorium in San Francisco to announce… a whole lot of things! According to the whispers from around the rumor mill, today could bring everything from new iPhones, to the release details of iOS 9, to an overhauled version of Apple TV.

The event starts at 10 AM Pacific (That’s 1 PM Eastern, 7 AM Hawaii, 6 PM London, and 1 AM on the 10th over in Beijing,) and TechCrunch’s Greg Kumparak and Matthew Panzarino will be there bringing back the up-to-the-second news. We should go live at least a half an hour before the event starts to bring back photos and commentary from the scene — so be sure to join us early!


Greg Kumparak
September 9, 201512:19 pm

Cook retakes the stage and hugs the band, ending the show. “Thanks for joining us!” he says as he leaves the stage.


Greg Kumparak
September 9, 201512:16 pm

Last song: Good Life.

“It’s one of those songs you write and throw away and it becomes this hit. You’ve heard it in whole foods while buying your hummus and Gluten-free whatevers. By the way… the 6S? It’s gluten free”


Greg Kumparak
September 9, 201512:14 pm

One Republic: “First, even we were surprised! We didn’t know we were playing until like ten minutes ago. Second, it’s hot as hell”


Greg Kumparak
September 9, 201512:09 pm

The band is rocking hard, albeit 5 feet in front of a bunch of people sitting and staring at laptops.


Greg Kumparak
September 9, 201512:08 pm

If you’ve never been to the Bill Graham auditorium, just know this: the acoustics are mind blowing. I feel like they’re playing the song inside of my head.


Greg Kumparak
September 9, 201512:06 pm

They’re playing Counting Stars, the song you’ve probably heard 45 billion times in the last year


Greg Kumparak
September 9, 201512:05 pm

“Since we’re in a legendary music venue, we thought it was only appropriate to close with an amazing act”


Greg Kumparak
September 9, 201512:04 pm

He’s asked those who helped build todays announced products to stand; nearly half the room rises to their feet.


Greg Kumparak
September 9, 201512:04 pm

Cook is recapping today’s announcements: the new watchOS, the iPad Pro, the AppleTV, and the new iPhones


Greg Kumparak
September 9, 201512:03 pm

Live photos will work on your homescreen — bam, that’s how you make animated wallpapers.


Greg Kumparak
September 9, 201512:02 pm

Also, a bunch of new iCloud storage pricing plans. 50GB for 0.99 a month; 200GB for $2.99 a month; 1TB for $9.99 a month


Greg Kumparak
September 9, 201512:00 pm

You get a new iphone each year, it’s unlocked, it includes applecare, and starts at $32 a month


Greg Kumparak
September 9, 201511:59 am

Apple will introduce a two year monthly installment plan for buying iPhones; on the new devices, it’ll start at $27-31 a month


Greg Kumparak
September 9, 201511:58 am

The 6S and 6S Plus will come in at the exact same prices/ configs of the 6 and 6 Plus.


Greg Kumparak
September 9, 201511:58 am

iPhone 6s/6S Plus Recap: 
3D touch
7000 series aluminum
Strongest cover glass
M9
2x as fast Touch ID
Faster Wifi
12 MP iSight camera on the rear
4k Video
5MP Facetime Cam on the front


Greg Kumparak
September 9, 201511:57 am

Apple will release an app for those looking to jump ship from Android to iOS and bring their data. It will bring over your photos and messages.


Greg Kumparak
September 9, 201511:55 am

To capture a live photo, you just take a photo as you normally would — iOS 9 will automatically capture a second and a half of animation on either side of your snapshot.


Greg Kumparak
September 9, 201511:53 am

They’re also introducing “Live Photos” into iOS — images that appear still, but when you force touch them, they begin to animate.


Greg Kumparak
September 9, 201511:52 am

The frontfacing camera will also now have a “flash” — the catch: it’s the display. It’ll analyze the colors of your room to adjust the color of the flash, though, and it’ll light up 3x brighter during a flash than the screen usually can.


Greg Kumparak
September 9, 201511:50 am

Schiller shows some 4K video examples – they look stellar. No mention of frame rate yet, though it looks quite smooth.


Greg Kumparak
September 9, 201511:49 am

The new iPhones (presumably both, though that’s not confirmed yet) can shoot 4k video.


Greg Kumparak
September 9, 201511:47 am

He shows a few photos taken by pro photographers — as you’d expect from photos in the middle of an announcement, the photos are pretty great.


Greg Kumparak
September 9, 201511:46 am

Schiller briefly explains how they’ve managed to increase the resolution of the image sensor (and thus image size) while maintaining image quality — a tech called “deep trench isolation” that separates the photo diodes to maintain color quality.


Greg Kumparak
September 9, 201511:44 am

“Hey Siri, what’s it like being you?”

“Hey Phil! Hey Phil! Hey Phil! Hey Phil! It’s a bit like that”


Greg Kumparak
September 9, 201511:42 am

The game features lots and looots of particles and lighting effects, but it also incorporates 3D touch. He taps an enemy to focus on it, then taps harder to zoom in.


Greg Kumparak
September 9, 201511:39 am

A bunch of apps are already prepped for 3D touch: Facebook lets you quickly post a status from its icon, WeChat lets you shoot videos, and Instagram lets you preview a user’s image stream without leaving your current page.


Greg Kumparak
September 9, 201511:38 am

Rather than double tapping the home button to bring up the app switcher, he force touches the side of the display and swipes right — the next app in line slides into view


Greg Kumparak
September 9, 201511:37 am

3D touching on the Apple Music icon lets you quickly fire up Beats Radio (of course), or search for a song


Greg Kumparak
September 9, 201511:36 am

He force touches on top of a flight number; a flight tracker preview fades in within the message, then disappears as he releases his touch.


Greg Kumparak
September 9, 201511:36 am

One of the emails reads “Check out my new Ride“, a nod to the rumored apple car – the crowd spots it and chuckles. He opens it – it’s a picture of a unicycle.


Greg Kumparak
September 9, 201511:35 am

He lightly 3D touches an email; a preview pops up. He lets go, it drifts away. He brings the preview back up, and “presses deeper” – it fully opens.


Greg Kumparak
September 9, 201511:33 am

another example: 3D touching the Maps app icon lets you send your location to someone, get directions home, or put a pin at your current location all without actually opening the app


Greg Kumparak
September 9, 201511:32 am

Ive explains how 3D touch; the display is constantly measuring the physical distance between the display and a small layer of sensors that sits atop it.


Greg Kumparak
September 9, 201511:31 am

You can force touch on an address to bring up a quick map preview; releasing the touch puts you back exactly where you were before, without a new app opening.


Greg Kumparak
September 9, 201511:31 am

You can force touch on an app icon, for example, to bring up shortcuts to certain things within that app. You can force touch on the camera app icon and hit “Take selfie” and it’ll boot right into the front facing camera


Greg Kumparak
September 9, 201511:28 am

The phones will come in a new finish: rose gold.

In all, that’s silver, gold, space grey, and rose gold.


Greg Kumparak
September 9, 201511:27 am

“The iPhones you are about to see are the most advanced iPhones ever. In fact, they’re the most advanced smartphones… in the world”


Greg Kumparak
September 9, 201511:27 am

“While they may look familiar, we have changed everything about these new iPhones”


Greg Kumparak
September 9, 201511:27 am

Cook: “From the very start, the iphone has been about bringing innovations that are really important about people’s daily lives. As a result, iPhone has changed the world.”


Greg Kumparak
September 9, 201511:26 am

It seems the wallpapers are animated, as rumored. Lots of fishing swimming around on iPhone screens.


Greg Kumparak
September 9, 201511:23 am

AppleTV developers will get access to tvOS today, including access to a hardware dev kit


Greg Kumparak
September 9, 201511:22 am

The remote works over Bluetooth 4.0, rather than infrared — so no line of sight is required. It’ll be able to control your TV volume/power over CEC, and the rechargeable (!) battery lasts 3 months per charge.


Greg Kumparak
September 9, 201511:22 am

They’re building in a mechanism that’ll let you play a game on your phone on the way home, and resume it on your big screen when you get there.


Greg Kumparak
September 9, 201511:21 am

App developers can make apps/games a universal purchase, so you buy it for your iPhone/iPad/AppleTV all at once


Greg Kumparak
September 9, 201511:21 am

The app store will be quite similar to that found on iOS — top charts, categories, etc.


Greg Kumparak
September 9, 201511:20 am

He brings up two games simultaneously, watching them side by side while a torrential stream of game scores flows at the bottom.


Matthew Panzarino
September 9, 201511:18 am

Gilt. Surprise inclusion of the day. But not in hindsight. The tvOS interface kit is on display here with 3d motion etc


Greg Kumparak
September 9, 201511:17 am

You’ll be able to swipe around Gilt to buy your sportscoats and scarves and whatnots. The app is pretty, but I’m still not sure I’m dying to shop for clothes on my TV.


Greg Kumparak
September 9, 201511:13 am

A robot flings baseballs at the player; he swings the remote, Wii style, to bat them back.


Greg Kumparak
September 9, 201511:12 am

“Cooperative play is fun… but we’ve all got a competitive side.”

The chickens start bashing each other; one knocks the other into an oncoming car


Greg Kumparak
September 9, 201511:10 am

They’re hopping around crossyroad, as you do. The bird gets nailed by a train; the crowd laughs and groans.


Greg Kumparak
September 9, 201511:08 am

Some developers have been tinkering with tvOS already. Hulu! Ubisoft! Disney! Activision (the new Guitar Hero will also be on Apple TV)


Greg Kumparak
September 9, 201511:07 am

Eddy Cue retakes the stage. “Even with all of that stuff, the future of TV is Apps”


Greg Kumparak
September 9, 201511:06 am

“Hows the weather?”

The weather report slides into place at the bottom, the movie still playing above. She swipes up on the controller, bringing up the full weather app and auto pausing the movie.


Greg Kumparak
September 9, 201511:05 am

Siri can do more than pull up movies. “How did the SF Giants do yesterday?” 

The scores slide in on screen.


Greg Kumparak
September 9, 201511:05 am

Dear guy sitting next to me yelling everything that’s happening into a phone: we’re not friends and you make me sad.


Greg Kumparak
September 9, 201511:04 am

“Show me a spy film”

Spy films are listed.

“Just the Bond ones”

the list narrows

“Only those with Sean Connery”

The list narrows further with each separate command.


Greg Kumparak
September 9, 201511:03 am

Or, following a line of dialogue: “What did she say?”

Siri skips back 15 seconds to the previous line.


Greg Kumparak
September 9, 201511:03 am

Or you can use voice. “Skip ahead 7 minutes”, she says. AppleTV reacts accordingly.


Greg Kumparak
September 9, 201511:02 am

Siri requests can get quite specific. “Show me that one Modern Family episode with Edward Norton” — the episode appears.


Greg Kumparak
September 9, 201511:01 am

That’s the homescreen. You swipe around with the remote like it’s a trackpad, albeit on controlled with your thumb.


Greg Kumparak
September 9, 201511:01 am

Apple TV’s wallpapers/screensavers are animated; she shows a shot of the golden gate bridge, cars subtly cruising across


Greg Kumparak
September 9, 201511:00 am

Siri will be able to search across multiple apps (though not ALL of your apps) and show all of your viewing options on one screen. Want to watch New Girl? It’ll find it in iTunes, or Netflix, or Hulu, or HBO, or Showtime.


Greg Kumparak
September 9, 201510:58 am

“Sometimes, it’s better to interact with your voice. The Siri button does just that”


Greg Kumparak
September 9, 201510:57 am

We cut to a short clip of a kid playing a game, seemingly using the remote as the controller.


Greg Kumparak
September 9, 201510:56 am

As rumored, the new AppleTV is heavily reliant on voice control. “Show me movies. Just the new ones!”


Greg Kumparak
September 9, 201510:56 am

“We’ve been working really hard… and really long [a very specific section of the audience, presumably the AppleTV dev team, laughs]… to make this a reality.”


Greg Kumparak
September 9, 201510:54 am

Cook: Over 60% of paid TV consuming is done through an Apple device. When you experience TV through an app, you realize how much better it can be.


Greg Kumparak
September 9, 201510:53 am

Cook: The TV experience hasn’t changed that much in decades. The television experience has been virtually standing still, while innovation thrives in mobile


Greg Kumparak
September 9, 201510:52 am

Meanwhile, they’re introducing a new ipad mini — the ipad mini 4. It’s got “the same power as the iPad air 2” in a mini package.


Greg Kumparak
September 9, 201510:51 am

So, yes, to reiterate: the Pencil is a separate $100 accessory, not included with the iPad Pro.


Greg Kumparak
September 9, 201510:49 am

He’s recapping some of the features: the A9X chip, the variable refresh display, etc.


Greg Kumparak
September 9, 201510:45 am

She uses the force sensitive pen to add bone spurs of varying size. The crowd applauds. Hurray, bone spurs?


Greg Kumparak
September 9, 201510:44 am

She uses the Apple Pencil to cut through a 3d model’s anatomy, “even simulating surgical procedures”


Greg Kumparak
September 9, 201510:44 am

She’s demonstrating their Essential Anatomy app; the textures are higher resolution than ever, all while running at 60fps.


Greg Kumparak
September 9, 201510:42 am

By placing three fingers on the screen, he’s able to scrub through the entire design history of the document he’s building.


Greg Kumparak
September 9, 201510:41 am

Whoaaaa. Photoshop Fix can recognize your facial features, and tweak parts of it with sliders. He makes a neutral faced model smile and frown by draggin a slider back and forth. It’s neat… if a little creepy.


Greg Kumparak
September 9, 201510:40 am

He’s walking us through how to create and design a document, with sneak peaks of a new app they’re releasing today called “Photoshop Fix”


Matthew Panzarino
September 9, 201510:39 am

Adobe + Microsoft + Apple, all having fun together. It warms the cold cockles of my heart.


Greg Kumparak
September 9, 201510:37 am

You’ll be able to draw shapes on the screen within PowerPoint, and they’ll convert into proper, professional looking shapes.


Greg Kumparak
September 9, 201510:35 am

He’s walking us through Word. He tweaks some tables, adjusts some numbers — but then he pops into Pen mode, and starts drawing and annotating his document with the Pencil.


Greg Kumparak
September 9, 201510:34 am

“We’ve been lucky enough to have a few developers come in and look at what’s possible with this new technology — we’d like to have a few demos”


Greg Kumparak
September 9, 201510:33 am

“To get that level of low latency took an incredible amount of coordination between the hardware and software development teams”


Greg Kumparak
September 9, 201510:31 am

You can use your finger for one behavior and the stylus for another. They demonstrate this with someone using their hand to move a on-screen ruler while the stylus draws. That’s.. kind of freakin’ awesome.


Greg Kumparak
September 9, 201510:31 am

It’s force sensitive; pressing lighter or harder will be able to adjust paint brush thickness and stroke opacity.


Greg Kumparak
September 9, 201510:31 am

When you’re using the Pencil, the display’s sensor refreshes twice as fast to increase accuracy


Greg Kumparak
September 9, 201510:30 am

It’s narrated by Jony Ive. “This began by reengineering the touch system to measure both finger and stylus input with maximum accuracy”


Greg Kumparak
September 9, 201510:29 am

“iPad Pro is going to enable new classes of applications that require new levels of precision..”


Greg Kumparak
September 9, 201510:29 am

At the side of the iPad Pro are three circles — it’s a new connector type. It carries power and data, and links magnetically.


Greg Kumparak
September 9, 201510:28 am

“It’s unlike any cover you’ve used before. The keys.. they feel great to type on. Inside the keys, an all new Apple dome switch”


Greg Kumparak
September 9, 201510:26 am

Schiller mentions a super intensive build of Autocad as an example of the new apps that can only work on the iPad Pro


Greg Kumparak
September 9, 201510:25 am

“For example: iMovie on an iPad Pro brings desktop class performance. You can edit 3 streams of 4k video simultaneously”


Greg Kumparak
September 9, 201510:25 am

“Here’s another way to look at it: It’s faster than 80% of the portable PCs that have shipped in the past 12 months.”


Greg Kumparak
September 9, 201510:24 am

iPad Pro is 22x faster than the original iPad in its CPU performance; it’s GPU performance is a crazy 360x.


Greg Kumparak
September 9, 201510:24 am

It’ll rock the new A9X inside, which Schiller says is 1.8x faster than the A8 before it.


Greg Kumparak
September 9, 201510:23 am

“It’s made of the best Oxide TFT, for uniform color and brightness. For the first time, the display has a variable refresh rate; if things aren’t moving fast on screen, we can slow it down to save battery life”


Greg Kumparak
September 9, 201510:22 am

The width of the iPad pro is the same as the height of the iPad Air. This lets you run an iPad app, full screen/height, with another app running alongside it.


Greg Kumparak
September 9, 201510:21 am

“The new multitasking, the split screen view — it was all designed with the iPad Pro in mind”


Greg Kumparak
September 9, 201510:20 am

“With a bigger screen iPad, your shows are more cinematic; your games are more powerful”


Greg Kumparak
September 9, 201510:20 am

“Why make an iPad with a bigger display? Think about the iPad, from the very beginning. It’s a natural piece of glass that you can touch; it can do things your smartphone can’t because it doesnt have to fit in your pocket”


Greg Kumparak
September 9, 201510:20 am

“I’m so excited to tell you all about this new iPad Pro. It’s has the biggest screen of any iOS device. It has more power than any iOS device”


Greg Kumparak
September 9, 201510:18 am

Deafening bass as we zoom out from a Star Wars Destroyer scale iPad floating in darkness


Greg Kumparak
September 9, 201510:16 am

“iPad is the clearest expression of our vision of the future of personal computing. A simple, multitouch piece of glass that transforms into anything you want it to be.”


Greg Kumparak
September 9, 201510:15 am

Man, they’re launching all sorts of new hues for the sport bands: pink, brown, various blues.


Greg Kumparak
September 9, 201510:14 am

They’ll come in both sizes, and will be available at the same price as the existing sports models


Greg Kumparak
September 9, 201510:13 am

“But that’s not all. We’ve been working on new models and bands, and I’d like to show them to you now”


Greg Kumparak
September 9, 201510:13 am

It’ll be available in “Select stores” in October.

Williams: “We think people will love Apple Watch Hermes” 


Greg Kumparak
September 9, 201510:12 am

They’re going to be working with Hermes for new bands — it looks like they’ve also made a custom face.


Greg Kumparak
September 9, 201510:12 am

“When we created Apple Watch, we knew it had to be a personal expression of your personal tastes and style. Today, we’re introducing even more options”


Matthew Panzarino
September 9, 201510:11 am

The ability to monitor a patient’s heart rate, contractions and even a baby’s heart rate right on the Apple Watch is very slick. I’ve monitored a loved one’s heart episode using the watch and it was very helpful.


Greg Kumparak
September 9, 201510:09 am

By rotating the digital crown, you’re able to rewind through the history of the patient’s vitals


Greg Kumparak
September 9, 201510:08 am

It’s an app for health care providers; they’re able to view their patient schedule, but also receive and view vital information sent over to them by their nurses and staff


Greg Kumparak
September 9, 201510:07 am

He mentions an app called “AirStrip”, and welcoms its cofounder Dr. Cameron Powell onto the stage to demonstrate it.


Greg Kumparak
September 9, 201510:06 am

He’s demoing a few third party apps. First up, some news: Facebook Messenger is coming to the watch


Greg Kumparak
September 9, 201510:06 am

“In addition to these and other built in features, developers have been hard at work. There are already 10,000 watch apps on the store


Greg Kumparak
September 9, 201510:05 am

“In June, we previewed the next version of watch OS. There are so many great things.. new watch faces, and 3rd party ‘complications’ to [bring more info to your watch face]”


Greg Kumparak
September 9, 201510:04 am

“Despite just launching the watch months ago, we’re on an incredible pace of innovation”


Greg Kumparak
September 9, 201510:03 am

“[Our customers] are amazed that Siri lets them do so much with just their voice. With Apple Pay, customers are loving that they can purchase right from their wrist.”


Greg Kumparak
September 9, 201510:03 am

“Just months ago, we started selling Apple watch to customers, and it’s already changing lives”


Greg Kumparak
September 9, 201510:02 am

“It’s been an incredible year for Apple. We’re about to make some MONSTER announcements across several of our product lines”


Greg Kumparak
September 9, 201510:02 am

“We could not be more excited to be here, and we’re so glad that so many people from all around the world could join us — including so many of our employees”

Deafening roar from the employees section


Matthew Panzarino
September 9, 20159:59 am

Howdy folks, I’ll be shooting your pictures today, and adding a pithy comment or two if I can swing it. 


Greg Kumparak
September 9, 20159:56 am

We’re being asked to silence our phones — that means the show should start in just about 5 minutes, right on schedule.


Greg Kumparak
September 9, 20159:54 am

Jony Ive and Eddy Cue are in the building, and the room is officially packed. It looks like a huge chunk of the back of the room is Apple employees, presumably those who helped build that which will be announced today.


Greg Kumparak
September 9, 20159:50 am

We’re in, we’re seated, and we’re just waitin’ for the show to kick off. The room is fillin’ up fast, and the WiFi is already being a liiiittle sketchy.


Greg Kumparak
September 9, 20159:07 am

We’re still just waiting for doors to open; I’m told doors will open (and the battle for the best seats begins) at 9:30


Greg Kumparak
September 9, 20158:20 am

Reminder: the event is scheduled to start at 10 am pacific.

By the way, your livebloggers today are Greg Kumparak (@Grg) and Matthew Panzarino (@Panzer)


Greg Kumparak
September 9, 20158:19 am

Hurray! We’re inside now. The waiting area is fillin’ up fast. Nobody seems to know which door is the best door to enter— Apple reps say they’ve built a theater inside that should give everyone a solid vantage point. We’re going to go ahead and stand right outside the main door anyway.


Greg Kumparak
September 9, 20158:12 am

Reminder: the event is scheduled to start at 10 am pacific.

Media tryin’ to slide through registration


Greg Kumparak
September 9, 20157:49 am

There’s a K9 (bomb-sniffing, I presume) dog here! He has a badge and everything. His name is Max


Greg Kumparak
September 9, 20157:28 am

The entire civic center area is cordoned off. Union/construction protesters are camped out at each entrance. Outside of the traffic roaring down Polk, everything is still super relaxed and quiet.


Greg Kumparak
September 9, 20157:16 am

We made it! It’s pretty quiet here at the moment. Only a handful of people waiting in line. It’s a new venue for Apple, so it’s entirely possible that people aren’t sure where to queue. 


Greg Kumparak
September 9, 201512:02 am

You’re here early! That’s okay — but be sure to bookmark this page and come back later! We’ll be going live just before 10 AM Pacific, when Apple’s event is scheduled to start.

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